Believe is thrilled to win our first MM&M Award for Public Relations. From the discovery of hemophilia in the 1940s to the potential of gene therapies on the horizon, the past 70 years have revolutionized our understanding and treatment of the disease. Shot through the visionary lens of British photographer Rankin, Portraits of Progress tells the story of the evolving treatment landscape impacting the lives of this resilient community. The pop-up gallery opened in SoHo on Manhattan’s lower east side in June of 2022 and will tour community events in the United States throughout 2022 and 2023.

A pop-up exhibition in New York City’s SoHo neighborhood introduced these people to the public, generating essential conversations about the disease and gene therapy. The National Hemophilia Foundation wrote about it, and the exhibit was among the most visited booth at its convention. Coverage in  publications such as Forbes contributed to more than 145 million impressions.